Full Force

At Malala Fund, I ran a 10-month long global campaign called “Full Force: the world works better when goes go to school.” The campaigns goal was to pressure key world leaders to pledge funding for girls’ education and promote STEM learning. Our message of “full force” appealed to the economic benefit of educating girls.

Campaign elements

Throughout the campaign’s lifespan, we seized on key moments to advocate for policy that benefitted girls.


  • Foreword by Tim Cook

    This 20-page report set the tone for our campaign, outlining key messages and identifying statistics to make the case for investing in girls’ education.


  • While in Tokyo for a meeting with Prime Minister Shinzo Abe, I arranged for Malala to also speak with young women and girls — including Japan’s first female sushi chef.

  • Malala also visited Tokyo University of Science and met with students in studying astrophysics.

  • Launched on International Women’s Day with the header video, the Full Force pledge encouraged businesses, leaders and the general public to take actionable steps to promote girls’ education.